Here are the deets.

By Arielle Tschinkel
February 01, 2019
Kevin Mazur/Getty Images

Beyoncé and Jay-Z have encouraged fans to embrace a for a number of years now. The couple are open about their , and Bey even partnered with a vegan back in 2015 to help bring veganism to the masses…or at least to the Beyhive. And now, the power couple is taking things to the next level, incentivizing fans to remove animal byproducts from their diets by giving away free concert tickets for 30 years. Yes, you read that correctly: 30 years. Allow us to explain…

In an announcement on her Instagram page on January 31st, Bey announced something called the , which gives fans the opportunity to adopt a more plant-based lifestyle in exchange for a shot at free concert tickets to Beyonce and Jay-Z shows for the next three decades—either solo or together. The initiative is all about making dietary changes that work for you (for example, Bey has committed to “meatless Mondays” and “plant-based breakfasts”).

The sweepstakes runs through April 22nd, so you’ve got plenty of time to figure out ways to incorporate vegan meals into your life, whether it’s by abstaining from animal byproducts altogether or simply working more plant-based foods into particular days, meals, or times that work with your dietary needs.

Embracing a lifestyle that is both and gives us the chance at free Beyoncé tickets? Sign. Us. Up.

Advertisement